I was talking about the environment long before it was trendy. And long
before any councillors started making it a cause célèbre.
In 2003, I concluded an agreement with the United
Nations Environment Programme to make Lucire
its first fashion industry partner. The theory, I said, was that environmentalism
lacked appeal, but that it was possible to leverage, say, eco-fashion
with mainstream brands. We could use the fashion and celebrity sectors
to promote the green movement.
Its hard to believe, but this was ground-breaking
at the time. I did a bunch of interviews with UN Radio. Youd think
I was a celeb.
We worked to create the first Carbon Neutral fashion
magazine here, at a time when people were asking me, Whats
Carbon Neutral? (I had the same experience when I started publishing
on the internet: Why would anyone want to read a magazine on the
Since then, I worked with Summer
Rayne Oakes, the author of Style,
Naturally, as she was crafting her plans to promote environmentalism
in her work.
We teamed up and published the first sustainable style
editorials in an international fashion magazine in the mid-1990s.
Again, before this was mainstream.
Ive already gone on record to say I support solar
and tidal energy.
Ive already gone on record to say I will do a
carless day on one Sunday in the central city during the summer, and
it out during the 2011 World Cup. We can study what happens with traffic
flows during these periods.
And Im working on several deals for Wellington
which will go ahead regardless of whether I win or not.
These are still pretty sensitive, but I will say that
flying about Europe and being multilingual helps bring these projects
Theyll be Kiwi ventures, but well get the
best of the world to collaborate with Wellingtonians.
Ill write more as they the confidential
tag goes off them. For now, you can follow me on my
blog as Ill hint at what I can.
My good friend Summer Rayne Oakes, with whom I collaborated on the worlds
first international sustainable style editorials. By surrounding myself
with forward-thinkers, Ive made a career out of being a step ahead
of the mainstream. A mayor, too, cannot afford to be reactive.
Public transport lacks coordination. How about geo-tagging trains
and buses so we can find out where they are? And have such great
coordination between trains and buses so they work seamlessly for
those who use them? They can be achieved cheaplythough it
will take, additionally, the appointment of a council rep who oversees
their coordination. Weve got enough people in the current
council team for us to find that right person.
Ive been keen on solar energy for years but the cost of solar
cells and implementation is too high. Lets examine the feasibility
of Council leading the way with making our own buildings energy-sufficient.
Ive been investigating cost-effective sources of solar cells
with some of the brightest minds in the businessand if we
can do it, then why not make this technology within reach of any
Wellingtonian who wants it?